Acquisition: Bond

We are happy to report that Bond has been acquired! This comes only 14 months after our first investment into Bond’s seed round and only 6 months following our investment leading Bond’s Series A. While we value all exits, this one is particularly sweet given the quick realization and the fact that Indicator Ventures was the sole venture institution backing the company on a meaningful level. We took a risk on a brilliantly creative and visionary founder in Sonny Caberwal and on an idea that truly embodied Indicator Ventures’ mandate for digital efficiencies. We are proud to see that thesis substantiated by a successful acquisition.

Bond set out on a mission to make personalized communication easier, at scale. They did so by creating a technology to enable real handwritten notes using both hardware and software that learns and recreates human gestures. From self-service to secure API + CRM integrations, Bond integrates into any workflow – enterprise and consumer – to send handwritten notes on personalized stationery, in seconds, on demand.

Therefore, it is no surprise that Bond found their home with Newell Rubbermaid, now Newell Brands (NYSE: NWL) following the $15B merger with Jarden Corporation (NYSE: JAH). Bond will continue to grow their team, product, and customer experience from their current NYC office. Additionally, because Newell sells $2B+ of writing instruments via brands like Sharpie and Paper Mate, Bond will be investing more in exploring how technology, writing, and creative expression come together in the future.

I’m extremely proud to have been on this journey with Bond and its diverse team of 70+ engineers, designers, and dreamers. Together we’ve overcome tremendous odds to build an amazing product and service that enables people to be more thoughtful.