ACQUISITION: MEZZOBIT

We’re thrilled to announce that Mezzobit, an Indicator Ventures portfolio company that empowers digital publishers to safely and confidently allow third party partners to engage with their audiences, was recently acquired by OpenX. Mezzobit was founded by former executives from Newsweek, XM Radio and New York Magazine. The company had considerable traction leading up to the acquisition, having onboarded over 450 clients to their tag management platform. We’re honored to have invested in such a passionate team and are excited for each of them in this next chapter.

Indicator Ventures was an early investor in Mezzobit, having first invested in the business following their graduation from ERA in 2014. While Indicator doesn’t usually invest in AdTech companies, Mezzobit’s product directly fit into Indicator’s investment thesis of ‘digital efficiencies,’ helping digital publishers to save both time and money while solving very real and prevalent problems around data leakage, audience control and site performance. Moreover, the team was led by industry veterans who knew the space cold – something that proved to be a significant factor in OpenX’s decision to acquire their tech platform and top-notch team.

OpenX is one of the world’s largest and fastest growing programmatic advertising companies, helping publishers better monetize their content on any connected screen. The company has developed an integrated technology platform that combines an ad server and real-time bidding exchange with a standard supply-side platform, ensuring the highest real-time value for any trade. OpenX is partnered with companies such as Dentsu and services notable customers including Comcast, Forbes, Samsung, New York Times, Groupon and AMC. OpenX is backed by severable notable investors including Accel Partners, DAG Ventures, Samsung, SAP, Index Ventures, and more.

To learn more about OpenX please visit www.openx.com.