Facebook has announced that it is acquiring Indicator Ventures portfolio company, TBH, short for “to be honest”. Facebook expressed its excitement following the acquisition in a statement highlighting TBH and Facebook’s aligned incentives: “TBH and Facebook share a common goal of building community and enabling people to share in ways that bring us closer together. We’re impressed by the way TBH is doing this by using polling and messaging, and with Facebook’s resources TBH can continue to expand and build positive experiences”. Facebook will allow TBH to operate independently as it has done with Instagram and WhatsApp. TBH’s four co-creators will join Facebook’s Menlo Park headquarters while continuing to grow their product and user base.
Nikita Bier, Founder & CEO of TBH, had some nice things to say after the announcement: “Indicator was a fundamental part of our story and stuck with us through thick-and-thin. It’s been a long time in the making but it made it all the more rewarding”.
To date, TBH has scored 5 million downloads and 4 million daily active users with its app that lets people anonymously answer kind-hearted multiple choice questions about friends who then receive the poll results as compliments. Users have answered over 1 billion polls since the app’s limited U.S. launch in August.
We want to congratulate Nikita and the rest of the TBH team for all of their hard work, dedication, and for sticking with it through various product iterations and pivots. Their work has clearly paid off, and we wish them continued success in their next journey with Facebook.
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