New Investment: Simplifeye

We are excited to announce our recent investment in NYC-based Simplifeye, a leading secure and real-time workflow application suite for medical and dental private practice offices. Indicator led Simplifeye’s seed round with participation from First Round Capital, Felicis Ventures, and Uncork Capital. As part of the investment, Indicator’s Geoff Bernstein joined the Board of Directors.

Simplifeye was founded by Dr. Ryan Hungate and his cousin Zach Hungate, a duo with a unique combination of software, design, finance and dental experience. Ryan previously spent time working on Apple Retail’s personal shopping initiative before going to dental school. After observing the glaring workflow and operational inefficiencies within dental practices, he teamed up with his cousin Zach—who has an investment banking and venture capital background—to build the Simplifeye platform to improve communication and collaboration in medical and dental offices.

The vision for Simplifeye is to serve as an exchange across the patient-practice experience, integrating with existing practice management platforms. The company’s first product helps practices reduce wait times and increase workflow efficiencies, leveraging the Apple Watch and other mobile devices to provide details about each scheduled patient, including medical records, past procedures, and the reason for the day’s visit. Simplifeye’s product suite also includes referral tools, patient acquisition tools, HIPAA-compliant chat for internal and intra-office communication (e.g. between generalists and specialists), voice-based workflow tools on top of Amazon’s Alexa, and more.

Zach, Ryan, and the rest of the Simplifeye team are hard at work bringing the latest technology and workflow products to this archaic industry, and the adoption has been astonishing. We are excited to partner with Simplifeye and look forward to what the future holds.

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