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Jonathan Struhl

General Partner

Jonathan is Co-Founder and General Partner at Indicator Ventures and a 5th generation entrepreneur. He worked at a brand incubator helping to start and grow a number of startups, built and scaled a digital marketing agency working with global brands, became an Adjunct professor of entrepreneurship at his alma mater, and spent time in the music business at Atlantic Records. Jonathan has invested in over 40 companies, sits on numerous boards and is particularly interested in emerging technologies. Jonathan grew up in South Florida and now lives in New York City with his wife Nicole and 4 guitars.


Community Involvement

In 2015, I was fortunate to donate bone marrow to a mother of 4 suffering from Leukemia. The entire process was facilitated by Gift of Life, a leading bone marrow, stem cell and gene therapy organization that has directly saved thousands of lives. I was honored to join the Board of Directors in 2017 to play a very small part in helping to cure those with blood, bone and other cancers through tissue typing, and cellular and gene therapy. Ask me about swabbing your cheek to be on the registry - you can save a life!

Summer Job

I worked for a popcorn company called Popcorn Indiana popping corn by hand while getting oil burns. I also crashed the popcorn truck. Loved every minute of it.

Hobby

I’m a long-distance running, Jimi Hendrix guitar playing, Bob Ross painting, Miami sports fanatic who is obsessed with technology.

What drives you?

My family, My faith, a great BBQ and innovation.

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Baiyin Murphy

General Partner

Baiyin (pronounced “Bay-yin”) is a General Partner at Indicator Ventures and has ten years experience investing in seed to growth stage technology companies. As a daughter of Chinese immigrant parents having arrived in Montreal with no money or family connections, she understands the resilience and determination required to survive and win. Baiyin spent her College of William and Mary days founding and leading an ESG-focused organization, then spent two years as a generalist investment banker at BB&T Capital Markets, then set off on her tech investing journey at ClearSky, OpenView, and Ascent Venture Partners. She has invested in and served on boards of dozens of companies. She lives in Boston and Miami with her husband Austin and rescue pup Hunter.


Community Involvement

I care deeply about sustainable living, access to education and diversity and inclusion in tech. I currently serve as a faculty advisor for Babson College, focusing on entrepreneurship. I serve as a Chair of the Board of the New England Venture Network, which is a community-building and inclusive organization connecting tech investors together to build the next generation tech, life sciences and VC ecosystem. I'm also a lover of the arts and spend my weekends as a docent at the Museum of Fine Arts and serve on the Young Collectors Board of the Institute of Contemporary Arts in Miami. Art spreads happiness and we could all use some extra happiness in the world!

Summer Job

I refilled the flower station at Costco and made friends with all the food sample ladies. That same summer, I also worked at a doctor’s office (thinking I would eventually become a doctor) and converted thousands of patient medical records to EMR. The best part of working at a doctor’s office? Free lunches from pharma sales reps! Notice a pattern?

Skill you’d like to get better at

Since the pandemic, my partner and I have redefined Friday date nights to outdoor tennis sessions with a coach. I’m working on my serves right now.

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Geoff Bernstein

General Partner

Geoff (not Gee-off or Joff) is Co-Founder and General Partner at Indicator Ventures. After hanging up the towel on pursuits of a career in alpine skiing and graduating from Brown University, Geoff spent four years in debt capital markets at Jefferies. He then joined HighVista, an asset management firm where he focused particularly on real assets, private equity and venture capital investments, and got the bug for early-stage investing. Beginning with angel investing and continuing into Indicator Ventures, Geoff has invested in over 60 companies and sat on a number of boards. Geoff lives in Boston, where he grew up, with his wife Taylor, his son Dustin, and their two cats, Buster and Matilda.


Community Involvement

I’m extremely passionate about healthcare accessibility and innovation, education and the Boston community where I have deep roots. I currently serve as a Trustee and member of the Finance Committee and Corporate Leadership Council for the Boys & Girls Clubs of Boston where I’ve been involved for over 15 years, first as a volunteer. Additionally I serve as a Trustee and member of the Finance Committee at Beth Israel Lahey Health.

Summer Job

I interned at a crisis communications and PR firm where I was confined to the basement with the CEO’s 5 small dogs. My responsibilities included dog walking, cutting out newspaper clippings and putting them in a binder and entertaining clients at Red Sox games.

Hobby

I love to build model airplanes and assemble anything that comes in a million pieces - it's a form of meditation for me. With a toddler I am now spending most of my time building blocks, legos and Magna-Tiles.

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Marissa Grey

Head of Talent

Marissa is the Head of Talent at Indicator Ventures and has 13 years of experience in recruiting, human resources and operations at top design firms like Gensler, Huge and AKQA. Her expertise in strategic hiring has provided the opportunity to work across the globe, from North America to Greater China and everywhere in between. Over the past few years, Marissa has specialized in hiring at early stage startups. She is passionate about working with CEO's to make key hires, helping scale teams from the ground up. You can also find her consulting on strategic growth planning, talent best practices and salary negotiation. Marissa lives in Brooklyn with her husband Alex, two children Finn and Georgia and french bulldog, Ezra.


Community Involvement

I care deeply about diversity, equity and inclusion and build teams around shared values. Over the past few years, I have had the privilege to be a mentor with HIREBLACK an organization that helps black women get trained, hired and promoted. I also am a member of Allies in Recruiting, a collective of recruiters that champion diverse talent across a variety of industries. In addition, I am also a volunteer with 81 cents, a company that helps to close the pay gap for underrepresented minorities.

Summer Job

I spent an entire summer working at a publishing house in the South End of Boston. I would spend the majority of the day gluing (yes, gluing) photos to a board for marketing presentations. The best part of the job? Free cookbooks :)

Hobby

I’m a painter and love using gouache.

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Paul Njoroge

Analyst

Paul is a pipeline deals Analyst at Indicator Ventures. A technologist at heart, Paul previously worked at Etohum & Startup Istanbul, an accelerator based in Istanbul, Turkey. He was the lead for SSA, connecting Eurasia & Africa based startups to Silicon Valley early stage VC funds & top accelerators like 500 Startups. He’s particularly interested in research on emerging technologies in Applied ML/Natural Language Processing to solve real world problems. As a consultant, he has also led data analysis for Diversity VC on their bi-annual report on diversity in VC funds based in the UK. Paul grew up in Kenya, spent college years in Turkey and is now a digital nomad working remotely from Bali, Kuala Lumpur, Nairobi and Europe.


Community Involvement

In 2018 I was fortunate to participate in a tech for good challenge organized by Facebook. I designed & developed an Award winning ed-tech chatbot used by highschool students as a final exam revision resource. Most of these materials are expensive and only kids in private schools get access. It was a great opportunity to demonstrate that democratizing education is possible.

Summer Job

I worked in a Guest Relations role at Marti Resort in Marmaris, Turkey. It was a very memorable experience meeting guests from different countries in Europe and helping them explore the best tourism spots. The best part was I met a guest who turned out to be an investor. I successfully pitched to get a small angel check for my ecommerce startup at the time.

Hobbies

I love a good early morning swim. True my Kenyan roots, I also enjoy a long distance run listening to my favorite J. Cole playlist on Spotify.

Skills you’d like to get better at

DJ’ing as a hobby, mural painting & kite surfing

Team

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Jonathan Struhl

Jonathan Struhl

General Partner
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Baiyin Murphy

Baiyin Murphy

General Partner
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Geoff Bernstein

Geoff Bernstein

General Partner
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Marissa Grey

Marissa Grey

Head of Talent
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Paul Njoroge

Paul Njoroge

Analyst